Polar Justice — Ykered

POLAR CAMPAIGN

Developed a campaign that confronts a societal issue. This assignment was from the approach of Private Sector Partnerships: These campaigns leverage the power and influence of a well-established brand to create awareness around a topic. In this case Nike x Polar Bears International.

I used the ellipse tool, to create a bear-like silhouette as the starting sketch.

FINAL DESIGNS

I used the liquify tool to create a melting effect. As for the font choice I picked something that would pair well with Nike apparel.

DELIVERABLES

POLAR CAMPAIGN

I used the ellipse tool, to create a bear-like silhouette as the starting sketch.

FINAL DESIGNS

I used the liquify tool to create a melting effect. As for the font choice I picked something that would pair well with Nike apparel.

DELIVERABLES

Demonstrates more ways the design can be used. I made the background green to complement the earthy tone.

Care Package

Stoned Ice Cream