Stoned Ice Cream Brand
ICE CREAM BRIEF
WWE Super Star Stone Cold Steve Austin, inspired by his childhood and early 60s-70s art decided to create an ice cream shop. With CBD to help him relax in his free time. Thus the brand Stoned Ice Cream came into existence.
Challenges & Solutions
The main challenge that faced was creating a brand different. Thus I pivoted towards a CBD Ice Cream the Stone Cold Steve Austin would enjoy based on research. Another challenge I faced during this project was the logo. I wasn’t quite sure of which direction to go. However, during the visual research process, I was able to find some inspiration from Haagan Daz and a few old barber shows from the 70s.
INITIAL DESIGNS
FINAL DESIGNS
The Changes
The color choice was based on Stone Cold's favorite ice cream; chocolate. I added a stroke to the logo to keep it consistent with the packaging design idea.
