CARE PACKAGE
Develop a cohesive brand system and packaging design for a piece of recorded music from an existing album. The core learning objective for this project is to build an understanding of brand systems as applied to a relevant medium, as well as develop conceptual skills by analyzing media and synthesizing its themes into strategic visual design.
This project redesigns Care Package the first compilation album by Canadian rapper Drake. It was released on August 2, 2019. This album includes themes of love, success, and heartbreak.
With the rise of AI, this project was an experiment on how far I can change an image.
The main tool I used to create this illustration was the Liquify tool in Photoshop. Then I added the fisheye effect by using Spherize.
CHALLENGES & SOLUTIONS
The hardest part of this project was making the candle look like a woman figure. Since drawing isn’t my strongest feat. Yet, using the liquify tool through trial and error I was able to create an abstract version.
FLAT DESIGNS
DELIVERABLES
