Reduce Plastic
Problem Space
Environmental Issues are the harmful effects of human activities on the environment. These include waste, overpopulation, pollution, and more. One of the solutions that can help with those problems is resolving the recycling problem. I want to focus on making recycling better. Through the slogan, You’re eating plastic. In order to emphasize the amount of plastic there is. While the call to action is to reduce plastic.
Reduce Plastic Content
Recently, it has been discovered in a recent article on CNN and estimated that the average American consumes around a credit amount of microplastics.
The microplastics being an issue stems from the amount of plastic currently in the ocean. “171 trillion plastic particles floating in the ocean”- CNN
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Initial Eating Design
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Finalized Eating
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Initial Bag Design
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Finalized Bag
Challenges & Solutions
For this project, there were many adjustments that had to be made. For starters, I initially went towards a cartoony look for the social campaign. However, after some feedback, I decided to go with a more realistic approach instead since it would be more impactful and memorable. Another difficulty that I faced was the typographic placement of the words. If I had more time that’s what I would have improved on. The type would be similar to the thumbnail design.