Queens College Merch
One of the first Mind Maps
I experimented with rubber hose illustration so that Queens College merchandise can appeal to the younger demographic or people that like vintage. In order for the branding to become more on-trend.
Research Findings
Queens College motto of 1937 “We learn so we may serve”. Also known as Discimus ut serviamus. A popular art style during that time was Rubberhose, and it is a trend that is still seen today. Thus, the concept of major mascots where each major would have a mascot in a Rubberhose style.
Challenges & Solutions
For this project there were many challenges, first was what should the school merch be. Creating the mind maps allowed me to create different possible solutions. Another challenge for this project was trying to convey the college more than the major. Thus, the solution that I came up with was mentioning the name of the college since not everyone will know their slogan.
FINAL DESIGNS
